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Websites · Baseball websites

A baseball website built by somebody who has been in the building.

I pitched professionally for seven years and I now run CageList, which is a marketplace for booking batting cages. So I have stood in the facility at six on a Tuesday and I have also answered the email from the dad whose payment failed. The thing I learned from both sides is that a baseball business almost never has a website problem. It has a scheduling problem that the owner is personally absorbing, every single evening.

You are the booking system, and it is costing you your nights.

Cages go out by text. Lessons live in an instructor's head and a whiteboard by the door. Somebody wants the six o'clock slot on Thursday and that means a conversation, then a second conversation to confirm, then you remembering on Thursday. None of that is a website failing. It is a business running through one person's phone, and it does not scale past the point you are already at.

What this kind of site has to do
  • Lesson booking against each instructor's real availability, not a shared inbox
  • Cage time sold by the half hour, with the calendar on your own site
  • A deposit taken when the slot is held, so a free hold is not a free no-show
  • A schedule page a parent can check without texting you to ask
  • Program and camp registration that closes itself on the date you set
The honest part

A website does not fill your cages. Word of mouth does.

In this sport people go where their coach tells them to go, and no amount of design changes that. What the site can do is catch the family who already heard your name, take the booking while you are running a lesson, and stop the admin from eating the evening. That is worth paying for. Being told a new site will bring you players is not.

A project like this usually starts with the Business package, below. About two weeks from the day you approve the scope, and no website I build takes longer than 30 days.

Packages

Pick the one that fits. The price is the price.

Whichever one you pick, you fill in one form and the rest is on me: the domain, the business email, the site, the listings, and the automations behind them.

Launch

You need to exist online, properly. About one week.Live in 30 days or less
$1,500
One-page site, written and built for you
Domain bought and pointed correctly
Business email on your own domain
Google Business Profile set up
Contact form that reaches your inbox
Analytics, so you can see who visits
Start with Launch

Business

Most businesses
You take bookings and want to be found. About two weeks.Live in 30 days or less
$3,000
Everything in Launch
Up to five pages
Booking or scheduling wired in
Copywriting pass on every page
Local SEO so you show up nearby
Social profiles linked and consistent
Add a brand identity for $900 if you do not have a logo yet
Start with Business

Product

You need software, not a site. Quoted after we talk.Your launch date, written into the scope
$6,000+
Customer accounts and logins
Payments and payouts through Stripe
A real database behind it
Admin dashboard built for your day-to-day
An iPhone and Android app, if the job genuinely needs one
The kind of thing CageList is
Tell me about it
Add on to any package

Brand identity — $900

Logo, colours, type, and a one-page guide so everything a customer sees looks like it came from the same business.

Merch store — $600

Your own shop selling shirts, hats and whatever else carries your name. Nothing is printed until somebody orders it, so you are never sitting on a box of unsold stock. I build it and hand it over. Orders, sizes, refunds and the person asking where their hoodie has got to are yours, not mine.

AI assistant — Quoted for your business

An assistant on your site that knows your business, answers questions after hours, and takes details when you cannot.

Also worth reading

Different business, different argument:

Tell me what you are trying to build.

The form takes about ten minutes. I read every one myself and reply the same day.

Find me on LinkedIn