Best PitchNotes from actually running the thing.
What I've learned building and operating CageList, written down as I go.
October 2, 2026
Do You Need An App, Or Just A Website?
I build both, and I'll usually talk you out of the app. Here's the actual test, from someone who chose the website for his own business.
September 27, 2026
What Happens When Your Web Guy Disappears
The most common broken website I find isn't badly built. It's fine, and nobody can log in. Here's how to check whether that's you, in about ten minutes.
September 23, 2026
Why You're Not Showing Up On Google Maps
I filed my own Google Business Profile a couple of weeks ago and it's still pending. Here's what the process actually involves, and what decides who appears.
September 19, 2026
What A Small Business Website Actually Costs
Real numbers, including mine, and an explanation of why the same project gets quoted at four hundred dollars and at forty thousand.
September 4, 2026
Why Your Gym Or Studio Should Let Customers Book And Pay Online
What running a booking marketplace for batting cages has taught me about texting, no-shows, and getting paid before someone shows up.