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Websites · Contractor & trades websites

For a trade, the website is the third most important thing.

Somebody will happily sell you a website as the answer. It is not, and pretending otherwise would be the fastest way to lose your trust. When a pipe bursts, the homeowner taps the map, looks at the reviews, and rings the first three numbers. Whoever picks up gets the job. The website matters — but it matters third, behind a Google listing that is actually finished and a callback that happens while they are still deciding.

You are paying for the thing nobody found and ignoring the thing everybody did.

The map listing is free, it appears above every website result on a phone, and half the trades in this county have one sitting half-finished with no hours, no photographs and a number that goes to a phone somebody stopped carrying. Meanwhile there is a monthly payment going out for a site that has not been touched in two years and gets found by nobody.

What this kind of site has to do
  • The Google listing finished first — real hours, real photographs of real jobs, a number that rings
  • A phone number that is tappable before anything has to be scrolled
  • Photographs of your own work, because a stock photograph of a handshake actively costs you the job
  • A form that texts you within seconds, since the first callback usually wins
  • A page for each town you cover, if you cover several, so you show up in each of them
The honest part

The thing that gets you more work is answering faster.

Not a nicer homepage. If you do one thing from this page and never hire me, finish the Google listing and put a real number on it. What I sell that is genuinely worth the money is the part that makes answering fast automatic — the enquiry that becomes a text on your phone before the homeowner has closed the tab.

A project like this usually starts with the Launch package, below. About one week from the day you approve the scope, and no website I build takes longer than 30 days.

Packages

Pick the one that fits. The price is the price.

Whichever one you pick, you fill in one form and the rest is on me: the domain, the business email, the site, the listings, and the automations behind them.

Launch

You need to exist online, properly. About one week.Live in 30 days or less
$1,500
One-page site, written and built for you
Domain bought and pointed correctly
Business email on your own domain
Google Business Profile set up
Contact form that reaches your inbox
Analytics, so you can see who visits
Start with Launch

Business

Most businesses
You take bookings and want to be found. About two weeks.Live in 30 days or less
$3,000
Everything in Launch
Up to five pages
Booking or scheduling wired in
Copywriting pass on every page
Local SEO so you show up nearby
Social profiles linked and consistent
Add a brand identity for $900 if you do not have a logo yet
Start with Business

Product

You need software, not a site. Quoted after we talk.Your launch date, written into the scope
$6,000+
Customer accounts and logins
Payments and payouts through Stripe
A real database behind it
Admin dashboard built for your day-to-day
An iPhone and Android app, if the job genuinely needs one
The kind of thing CageList is
Tell me about it
Add on to any package

Brand identity — $900

Logo, colours, type, and a one-page guide so everything a customer sees looks like it came from the same business.

Merch store — $600

Your own shop selling shirts, hats and whatever else carries your name. Nothing is printed until somebody orders it, so you are never sitting on a box of unsold stock. I build it and hand it over. Orders, sizes, refunds and the person asking where their hoodie has got to are yours, not mine.

AI assistant — Quoted for your business

An assistant on your site that knows your business, answers questions after hours, and takes details when you cannot.

Also worth reading

Different business, different argument:

Tell me what you are trying to build.

The form takes about ten minutes. I read every one myself and reply the same day.

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